Developing Great Product Strategy
This web site and related blog are devoted to uncovering the secrets of successful product strategies - a topic which should be of interest to CEOs, product managers, marketers and anyone involved in strategy development.
In addition to exploring topics in strategic marketing and product management, I will be posting real world examples of product strategies with varying degrees of success for analysis and comments. I believe that we learn best by example. I am interested in the "inside scoop" of new product development. How did the idea originate? What was the strategy and how was it developed? Lessons learned.
Please share your examples with me. I will review your stories and post on the site as a case study or will include your story in the product strategy blog.
Case Studies:
