Product Strategy

Suggested Reading

Crossing the Chasm

by Geoffrey A. Moore

After listening to Geoffrey Moore speak at an industry conference, I could not wait to get home and read his book. Moore uses the Technology Adoption Life Cycle as a model to explain the critical elements of product marketing at the different stages of the cycle and introduces the concept of the chasm.

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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

by Geoffrey A. Moore

Moore continues with the theme of his previous book and explains in more detail how business strategy must change dramatically as markets move through the stages of the Technology Adoption Life Cycle.

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Product Strategy for High Technology Companies

by Michael E. McGrath

Michael McGrath is a co-founder of PRTM. I became familar with the company when they introduced the PACE product development process at NCR. McGrath provides a framework for developing strategy based on his consulting to more than 100 companies.

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Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times

by Michael E. McGrath

Michael McGrath, PRTM cofounder and developer of the PACE product development process, introduces the newest generation of product development practices for improved R&D productivity.

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Execution: The Discipline of Getting Things Done

by Larry Bossidy, Ram Charan, Charles Burck

There are many books on strategy, but few on execution. Bossidy and Charan review the discipline of execution, and tie in the three core processes of every business - people, strategy and operations.

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Suggested Reading

Crossing the Chasm

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

Moore continues with the theme of his previous book and explains in more detail how business strategy must change dramatically as markets move through the stages of the Technology Adoption Life Cycle.

Product Strategy for High Technology Companies

Michael McGrath is a co-founder of PRTM. I became familar with the company when they introduced the PACE product development process at NCR. McGrath provides a framework for developing strategy based on his consulting to more than 100 companies.

Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times

Michael McGrath, PRTM cofounder and developer of the PACE product development process, introduces the newest generation of product development practices for improved R&D productivity.

Execution: The Discipline of Getting Things Done

There are many books on strategy, but few on execution. Bossidy and Charan review the discipline of execution, and tie in the three core processes of every business - people, strategy and operations.